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How to Price Your Home: Comparable Sales and a Pricing Strategy

The right price comes from recent sales of homes like yours nearby, the homes a buyer would compare yours with today, and how quickly homes are selling right now. We study all three, walk you through a price and the reasons for it, and review it with you once your home is live.

Photo by vu anh on Unsplash

We do this for clients across Salt Lake City, Bountiful, Holladay, Draper, South Jordan and Sandy, Utah.

How it works

What we do, step by step.

  1. Recent sales near you

    Homes like yours that sold recently, adjusted for size, condition, updates and lot.

  2. Today's competition

    The homes for sale and under contract that a buyer would see beside yours.

  3. The market right now

    How fast homes like yours are going under contract, and whether prices are moving.

  4. A price and the reasons

    We sit down with you and go through the price, the range and what would change it.

  5. Checked after launch

    Showings, feedback and views in your weekly report, and an honest talk if the market is telling us something.

What you get.

  • A written comparable sales analysis prepared by your agent
  • A price with the reasons behind it, not a single number
  • Your net sheet at that price
  • A weekly review once you are live

One honest caution

Utah does not publish sold prices, so online estimates here often miss. A price set high to leave room to negotiate can mean fewer showings and a longer wait; we will show you what the sales say, even when it is not the number you hoped for.

The tools we use with you.

Questions, answered

Questions people ask.

From comparable sales: recent sales of similar homes nearby, adjusted for differences in size, condition, updates and lot, together with the homes on the market now and how fast homes are selling.

Next step

Ask for your home's value

Tell us a little about your plans. An agent who does this every week replies to you personally.

Book a time

Ask for your home's value

Julie Burningham looks at recent sales near you and sends you the value personally. No automatic estimate is shown here.

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More ways we help.

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Real Broker, LLC

Your next move starts here.The Luxury Agency is Parry Dean Ward's real estate team at Real Broker, LLC, based in Salt Lake City, Utah.

(801) 448-5275165 S Regent St, Salt Lake City, UT 84111
How to Price Your Home: Comparable Sales and a Pricing Strategy | Julie Burningham